Play Store aggiorna il pannello di controllo sviluppatori

26 Agosto 2015Nessun commento

Google Play Store ha aggiunto una nuova utile funzionalità per gli sviluppatori Android. Ecco di cosa si tratta.

 

Google Play Developer Console è un potente tool per gli sviluppatori, in grado di gestire la app ma anche la relazione e l’interazione con gli utenti.

Recentemente ha aggiunto una nuova modalità di acquisizione dati: essa permette di tracciare i visitatori della pagina e di distinguerli in varie categorie; inoltre, si tratta di un utile strumento statistico per valutare il successo o meno della propria applicazione.

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Ciononostante non ci sarà un unico canale di acquisizione: dal classico canale Play Store, a quello AdWords, fino ad altri di terze parti, è possibile avere una visione d’insieme dei visitatori della pagina della propria app.

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Ecco parte del comunicato ufficiale di Big G a riguardo:

Select and track a user cohort

Near the top of your app’s User Acquisition Performance page, you can choose a time-based user cohort and the amount of time that you want to track your cohort.

Note: You can only select a tracking period if you sell in-app products or subscriptions in your app. Otherwise, a 6-month tracking period will be used by default.

For example, if you updated your app with a new icon and in-app products on 6 July 2015 and wanted to see how this affected your app’s user acquisition performance for a week, you could select:

  • Visitors from: 6 July 2015 – 12 July 2015
    • Includes users that didn’t already have your app installed on any of their devices and visited your app’s store listing on the Play Store app during this period.
  • Range: Week
    • Tracks users who installed your app or bought an in-app item or subscription on your app within a week of visiting your app’s store listing on the Play Store app.

Here are a few ways that you can use your user acquisition data:

  • See how many of your app’s store listing visitors took action within 7 days of visiting your app’s store listing on the Play Store app.
  • Compare buyer data between acquisition channels to find out which channels attract the highest value users.
  • Compare date ranges to see how your app’s user acquisition metrics have changed over time.

Performance installs compared to install statistics

Because your app’s Performance page tracks user activity that can happen after the end of your date range, your install statistics can be higher on your app’s Performance page compared to its Statistics page for the same date range.

For example, if you select a date range of 6 July 2015 – 12 July 2015 and track visitors for a week long range on your Performance page, a user that visits your app’s store listing on the Play Store app on 11 April and installs it on 15 April would still be included in your Performance page’s install data. This user would still be included because they visited your app’s store listing within the specified date range and their activity was tracked for a week afterwards.

Acquisition Channels

  • Overall: Total number of unique users who visited your app’s store listing on the Play Store app.
  • Play Store (Organic): Unique users who visited your app’s store listing by browsing or searching on the Play Store app.
  • AdWords Campaigns: Unique users who visited your app’s store listing on the Play Store app directly from an AdWords ad.
  • Tracked Channels (UTM): Unique users who visited your app’s store listing on the Play Store app from a UTM-tagged link.
  • Google Search (Organic): Unique users who visited your app’s store listing on the Play Store app from a Google Search.
  • Others: Unique users who visited your app’s store listing on the Play Store app from an untagged deep link to the Play Store. Some examples of these types of links could be a link from an external site or blog, ad network, message board or a link in an email.

Note: Over-the-air and web (play.google.com) impressions aren’t tracked on your app’s User Acquisition page at this time.

Detailed data

To drill down to a detailed view of an acquisition channel, click the channel’s name.

Users

  • Store Listing Visitors: Unique users who visited your app’s store listing on the Play Store app, but haven’t installed your app.
  • Installers: Unique users who installed your app X days after visiting your app’s store listing on the Play Store app.

Note: Installs completed over-the-air or from the web on play.google.com are included in the “Play Store (Organic)” acquisition channel.

Buyer metrics

If you have permission to “View financial reports” and your app sells in-app products or subscriptions, you can also review buyer data for your app.

  • Buyers: Unique users who bought at least one in-app product or had one or more subscription occurrence(s) “X” days after visiting your app’s store listing on the Play Store app.
  • Repeat Buyers: Unique users who bought at least two in-app products or had two or more subscription occurrences “X” days after visiting your app’s store listing on the Play Store app.

If you don’t sell in-app products or subscriptions in your app, no data will show.

Finalmente Google introduce nuovi strumenti anche per gli sviluppatori, e non solo per chi usufruisce delle applicazioni: ricordiamoci che è specialmente grazie alla poderosa mole di developers che Android è così diffuso.

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