Unione Europea contro Google: domani inizierà una lunga battaglia legale

15 Aprile 201578 commenti

Dopo un'indagine durata ben cinque anni, l’Unione Europea si appresta a prendere provvedimenti legali contro Google. Il Wall Street Journal riporta che il commissario europeo, Margrethe Vestager, domani annuncerà l’inizio della battaglia legale che vedrà protagonisti la nostra Europa ed il colosso della ricerca.

Nel caso antitrust contro Google l’UE dovrebbe sostenere le pratiche illegali del colosso di Mountain View circa la promozione dei propri servizi sfruttando la propria posizione dominante nel settore. Dato lo strapotere del motore di ricerca nel nostro continente la multa potrebbe anche ammontare a ben 6 miliardi di dollari.

Quella che partirà domani potrebbe essere la più grande causa legale che la Commissione Europea si appresta ad affrontare dopo l’inchiesta di Microsoft, conclusasi più di 10 anni fa. Quel noto caso ruotava intorno al Windows Media Player e le scorrette pratiche nei confronti di QuickTime e RealPlayer.

Il caso dell’UE contro Microsoft si è concluso dopo ben 6 anni (che con i 10 di indagini portano a 16 anni); perciò da domani non cambierà nulla, ma certamente saranno molti gli avvocati impiegati in questo enorme caso per cercare di tagliare le sanzioni che pendono sulla testa di BigG.

Sicuramente Google domani fornirà una dichiarazione ufficiale, ma intanto ha pubblicato un lungo memo nel quale spiega la posizione dell’azienda:

Googlers —
As the Financial Times has just reported, the European Commission will tomorrow issue a Statement of Objections (SO) regarding the display and ranking of certain search results, in particular shopping. This is obviously very disappointing news, especially for the search team that has worked so hard to create a great experience for our users over the last 16 years.


First, a few facts about the SO process. An SO is not a final finding. It’s a document in which the Commission staff sets out its preliminary arguments so that the company in question can respond. Expect some of the criticism to be tough. But remember, it’s also an opportunity for Google to tell our side of the story. The back-and-forth over an SO can take some time (even a year or two), and in a number of cases has resulted in the Commission modifying their claims or settling the case. If the two sides cannot settle their differences, the Commission issues an infringement decision, which can be appealed in court.


We have a very strong case, with especially good arguments when it comes to better services for users and increased competition:

Better services for users: Google Search has improved tremendously since the days of ten blue links. We can now answer many queries directly, saving users huge amounts of time and effort–whether it’s the weather, directions to the local pharmacy, flights, or where to get the cheapest camera.


Increased competition:

The competition is just one click away — and it’s growing. People can use Bing, Yahoo, Quora, DuckDuckGo, and a new wave of search assistants like Apple’s Siri and Microsoft’s Cortana, as well as more specialized services like Amazon, Idealo, Le Guide, Expedia, or eBay. In addition, users increasingly turn to social networks like Facebook and Twitter to find news and suggestions — where to eat or which movies to watch.


Mobile is changing everything — with the explosion of apps taking people directly to the information they want. Today 7 out of every 8 minutes on mobile devices is spent within apps. Yelp, for example, has said that over 40% of its traffic comes direct from its mobile app.


Competition online is thriving — despite what many of the complainants in this case allege. Indeed if you look at shopping, it’s clear that there’s a ton of competition (including from Amazon and eBay) that has not been harmed by Google’s own shopping service. Just look at the following graphs compiled using comScore data:


Shopping Sites in Germany (unique visitors, ‘000s)
Screen Shot 2015-04-13 at 1.22.41 PM


Shopping Sites in France (unique visitors, ‘000s)
Screen Shot 2015-04-10 at 8.53.36 AM


Shopping Sites in the UK (unique visitors, ‘000s)
Screen Shot 2015-04-13 at 1.23.11 PM


It is the same story with travel–another very competitive vertical:

Travel sites in Germany


Source: ComScore MMX and Google data (for Google), desktop traffic, unique visitors (‘000s)


We believe that the Commission will also open a formal investigation into Android tomorrow. This is just the start of a process and does not mean the EC will necessarily take action (for example they opened and closed an inquiry into iTunes a few years ago). We have a very strong case on Android as well:

Android has lowered prices and increased choice for consumers (there are over 18,000 different devices available today);
It’s an open-source operating system that can be used free-of-charge by anyone;

We paid out over $7 billion in revenue over the past year to developers and content publishers;

Consumers decide which apps they use and download on Android devices. Apps that compete directly with Google such as Facebook, Amazon, Microsoft Office, and Expedia are easily available to Android users; and

Many of these apps come pre-loaded onto Android devices. Google apps, like Search, Maps, Gmail, and Google Play, are also available out of the box on many handsets. The recent Samsung S6 is a great example of this — there are pre-installed Facebook, Microsoft, and Google apps.


All told, consumers have a lot of choice — and they are exercising it. And many, many other companies have very successful mobile businesses — including Apple, the most valuable (mobile) company in the world.


Finally, we know the upcoming announcements will be distracting. But you can help in two ways. First, by not commenting on pending legal issues, internally or externally. And second, by focusing on what you all do best … building great products that serve our users and customers.


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